Hana Financial Group Inc.

All Connected in Hana Finance

Vision and Mission

MISSION

GROWIMG TOGETHER, SHARING HAPPINESS

2030 VISION

All Connected in Hana Finance

O.N.E value 2030
Strategic target for 2030

  • Our Value
    To realize the sole value of prioritizing the customer
  • New Value
    To offer new value through sustainable management
  • Extra Value
    To create better value by actively responding to change

CONNECT
Main theme

POWER ON INTEGRITY
Core value

  • PASSION
  • OPENNESS
  • WITH
    CUSTOMER
  • EXCELLENCE
  • RESPECT

INTEGRITY

  • Hana Financial Group's Vision
    All Connected through Hana Finance

    Since its establishment in 1971, Hana Financial Group has employed a variety of strategies and converted its business model to overcome numerous market change-induced management crises, establishing itself as one of Korea's top three financial groups. Towards active and effective response to rapid internal and external changes in today's finance world, it has formed a new vision and strategic target.

    Hana Financial Group's vision means everyone is able to take advantage of financing through a single innovative platform and of creating new value for finance through the strengthening of trust.

    Around this vision, the three major keywords for Hana Financial Group’s progress have been set as Innovation, Trust, and Platform, which include the following meanings: 1. By the Hana method; 2. Connecting space-time, future, and value; and 3. Beyond finance for all.

    Through innovative business models that are customer-centered and future-oriented, Hana Financial Group is pursuing development not centered around growth but around value, and is working to become the No. 1 financial group for Korea and all of Asia, bringing our customers, stockholders, and society with us.

  • Hana Financial Group's Mission
    Finance for Mutual Growth and the Sharing of Happiness

    Hana Financial Group's new mission is a declaration of its determination to actively participate in the demands and changes of the times and fulfill its corporate social responsibilities.

    In performing activities that contribute to the growth of all shareholders engaged in efforts to create a better society, Hana Financial Group pursues healthy growth  by balancing its essential growth as a business and its social responsibilities.

    Hana Financial Group will continue to carry out its fundamental roles, share the profits from growth with all shareholders, and create shared value through finance as we actively participate in the pursuit of happiness for members of society.

All

  • Convenient
    -
    Easy and
    convenient
    for all
  • Special
    -
    New, diverse, and
    the most customer-
    centered
  • Trustworthy
    -
    Ethical,
    trustworthy,
    stable, and safe
  • Determined
    -
    Fast and bold leader
    of change without
    fear of failure

1. ‘By the Hana method’ signifies a desire for trust and innovation, a commitment to providing easy, convenient,
and new experiences to everyone, and realizing good finance in the digital era as we lead change in a fast,
bold spirit of determination.

Connected

  • Time-space
    -
    Useable anytime,
    anywhere
    by everyone
  • Future
    -
    Current management
    to prepare for
    the future
  • Value
    -
    Diverse ideas
    into ideal
    solutions

2. ‘Connecting space-time, future, and value’ is our pledge to create a financial platform that has evolved
one step further through innovation in digital finance to provide services anywhere you are and any time
you need them, as together we create a new world.

Hana Finance

  • A convergence
    eco-system
    connecting
    all shareholders
    and services
  • A world
    everyone needs,
    not just the
    financial services
    they need

3. Beyond finance for all demonstrates a promise to not just provide the financial services needed by our customers,
shareholders, and society, but also to take the lead in sustainable management and the realization of social value as
we grow together.

Strategic Target for Achieving the Vision (O.N.E. value 2030)

  • Our value

    To realize the
    sole value of
    prioritizing the
    customer
  • New value

    To offer new
    value through
    sustainable
    management
  • Extra value

    To offer new
    value through
    sustainable
    management
  • The Most
    Customer-centered     Group

    Transformational finance through realization of customer value and customer-centered solutions encompassing non-financial services

    Pursuing maximization of customer experience through comprehensive understanding of needs
  • The Most
    Respected     Group

    An ESG pioneer, not a passive follower

    Pursuing the happiness of customers, employees, stockholders, and society through the creation of shared value



  • The Most
    Innovative     Group

    Securing future capacities through active investment that transcends business boundaries

    Bolstering the core foundations of manpower, technology, organization, and corporate culture towards actively responding to change

POWER on Integrity

All m em bers of Hana Financial Group are em powered with the "Hana attitude", a strong and creative corporate culture.
The core values shared and practiced by the HFG family are our most precious intangible treasure,
which is the standard for the value judgm ents m ade and actions taken by HFG

POWER on Integrity

The core values of Hana Financial Group are our standards of conduct and value judgment for individuals and companies that put customers first.

  • Passion

    • as passionate as the sun
    • Doing our best with a sense of responsivillity and pursuing a higher value through change and Innovation

  • Openness

    • a heart as open as the sky
    • ldentifying with and understanding people, or situations, with flexibillity and without perjudice

  • With Customer

    • the customer is king
    • studying and satisfying custimrts'needs while always keeping in mind that customers come first

  • Excellence

    • professionalism that shines
      like the stars
    • Developing different
      -lated capabillties In
      respective areas to gain
      the customers' highest
      level of confidence

  • Respect

    • sincere respect and
      a caring heart
    • putting oneslf in other people's shoes with the basic mind-set of developing individual capavillties and sllciting mutual cooperation

Integrity

  • integrity as steadfast as the mountains
  • Faithfully carrying out one's duties with integrity based on the ethics of financial professionals

※ The percentage is parent company's subsidiary stake. (As of 31 Dec, 2023)

Hana Financial Group Inc. relative

1) Shareholding of PT. Next TI : Hana TI 95.1%, Hana Capital 4.9%
2) Shareholding of PT. Sinarmas Hana Finance : Hana Capital 55%, PT. Bank KEB Hana Indonesia 30%
3) Shareholding of Hana Microfinance Limited : Hana Capital 75%, Hana Bank 25%