Hana Financial Group Inc.

The trusted premier global financial group

Vision and Mission

The starting point of great success is always an exciting vision.
All members of Hana Financial Group have worked to gether, from the bottom to the top, in an effort to gather opinions on reestablishing the group's missinon, a new vision and core values for the next ten years, which will become the standard for all value judgm ents of HFG.
Based on it's new vision and values and armed with our pride as a Hana family, Hana Financial Group will continue to work to ward a better future.

MISSION

GROWIMG TOGETHER, SHARING HAPPINESS

2025 VISION

THE TRUSTED PREMIER GLOBAL FINANCIAL GROUP

BEST 2025
STRATEGIC GOALS FOR 2025

  • BEST BANK
    NO.1 IN BANK PROFITS
  • EXPANDING
    TO GLOBAL
    GLOBAL 40%
  • STABLE
    PORTFOLIO
    NON-BANK 30%
  • TRUSTED GROUP
    INCREASED BRAND AWARENESS

POWER ON INTEGRITY
CORE VALUES

  • PASSION
  • OPENNESS
  • WITH
    CUSTOMER
  • EXCELLENCE
  • RESPECT

INTEGRITY

  • Hana Financial Group : Vision
    The trusted premier global financial group

    Due to changes in the domestic and overseas financial ecvironm ents that were brought about by the dawning of the "new normal" era and accepting Korea Exchange Bank as a new member of the Hana family, Hana Financial Group needed to redefine its role and goals to match the group's current status and potential. In light of this need, HFG has established a new vision, mission, and core values.

    HFG's new vision em bodies a strong conviction to establish strong conviction to establish strong and trusting relationships with all stackholders.

    To from trusting relationships, Hana Financial Group will provide its wide range of coustomers with long-term satisfaction, create a better work environm ent for its em ployees, and constantly engage in communication-based mangement activities.

  • Hana Financial Group : Mission
    GROWIMG TOGETHER, SHARING HAPPINESS

    Hana Financial Group pledges to do its best to fulfill its corporate social responsiblities by proactively pursuing its new mission of satisfying the unique dem ands and changes of each era.

    To make society better for everyone, Hana Financial Group promises to engage in activities that foster growh for all stakeholders. This will be a "healthy growth" that aspires toward a balance of growth, the fundamental purpose of a company, and social responsibility.

    As it has always done, HFG will continue to be faithful to its corporate role by sharing profits with all of its stakeholders while actively participating in achieving the happiness of all members of society through the creation of shared values in finance.

Strategic goals for vision accomplishment : BEST 2025
Qualitative profit-centric rather then outward growth-oriented goal

Secure stable profit-making foundation by becoming the no. 1 bank in korea

Improve bank status by stengthening customer base

Best Bank
(NO.1 IN BANK PROFITS)
Expanding
to Global
(GLOBAL 40%)

Revolutionary enhancement of global business as a key growth factor for HFG

Overcome low-growth/low-margin domestic market environment

Establish stable business portfolio for HFG

Provide one-stop comprehensive banking services that are based on a foundation of synergy

Stable Portfolio
(Non-bank 30%)
Trusted Group
(Increased brand awareness)

Reflect "trust." a key foundation for differentiation, in strategic goals

Improve HFG's brend image

Strenthen security measures for the protection of bank clients

POWER on Integrity

All m em bers of Hana Financial Group are em powered with the "Hana attitude", a strong and creative corporate culture.
The core values shared and practiced by the HFG family are our most precious intangible treasure,
which is the standard for the value judgm ents m ade and actions taken by HFG

POWER on Integrity

The core values of Hana Financial Group are our standards of conduct and value judgment for individuals and companies that put customers first.

  • Passion

    • as passionate as the sun
    • Doing our best with a sense of responsivillity and pursuing a higher value through change and Innovation
  • Openness

    • a heart as open as the sky
    • ldentifying with and understanding people, or situations, with flexibillity and without perjudice
  • With Customer

    • the customer is king
    • studying and satisfying custimrts'needs while always keeping in mind that customers come first
  • Excellence

    • professionalism that shines
      like the stars
    • Developing different
      -lated capabillties In
      respective areas to gain
      the customers' highest
      level of confidence
  • Respect

    • sincere respect and
      a caring heart
    • putting oneslf in other people's shoes with the basic mind-set of developing individual capavillties and sllciting mutual cooperation

Integrity

  • integrity as steadfast as the mountains
  • Faithfully carrying out one's duties with integrity based on the ethics of financial professionals

※ The percentage is parent company's subsidiary stake. (As of December, 2019)

Hana Financial Group Inc. relative

1) AM : Fund sales department store with an open architecture / IB : IB specialized products and services
2) Shareholding of PT. Next INS Indonesia : Hana TI 95.1%, Hana Capital 4.9%
3) Shareholding of PT. Sinarmas Hana Finance : Hana Capital 55%, PT. Bank KEB Hana Indonesia 30%